Thanks Leader News for the great writeup. Here's an excerpt from the fill article:

Freshness is Prime at Becks, Houston’s Own

At Becks Prime, a homegrown Houston institution, they like to brag that there are no microwaves, and that the only use for their freezers is to frost the beer mugs. That’s because everything at the 28-year-old chain is fresh –– a fact easy to discern on its full menu of inventive burgers that’s landed Becks on Texas Monthly’s 10 Best List and caused the tough Zagat’s guide to gush, “Best burgers, bar none. Real ...

The first location at Forest Lane in Dallas went so well that we decided to open a new one!  Come try our fresh, made-to-order food and award-winning burgers at our new location at 4622 Greenville Avenue.

Thanks to everyone in Dallas who embraced our concept- we love serving you!

The new Becks Prime is open now.

'Tis better to give AND receive than just to give! This holiday season, Becks Prime will give you a $10 BECKS BUCKS card for every $50 in BECKS BUCKS you purchase. To purchase a Becks Bucks gift card, simply visit any of our many locations or buy online.

Thank you Houston Press readers for choosing Becks Prime as the readers' choice for Best Burger in 2012. Visit any of one our Dallas or Houston locations and grab a burger!